The Job

• Responsible to expand campaign management for SME Enterprise build & develop a strategy to drive the incremental revenue toward the Company
• Responsible for translating Customer and Market Insights to delivering a comprehensive and strategic Marketing Plan that incorporates both segment specific details and customer behavior patterns
• This role involves reviewing the corporate headline KPIs and translating this to tangible operational programs to deliver the overall targeted business KPIs 
• Responsible for the transformational program initiatives undertaken within SME Enterprise
• Drive & establish strong and influential relationship with key external stakeholders in order to develop & implement key strategies & activities
• Responsible in operationalizing market research across the organization to drive a market insight led organization culture
• Plan and manage the overall market research budget 
• Set up a Consumer Insights Lab to support the Innovation
• Redefine program management to incorporate an integrated “Go to Market” organization view to ensure efficiency in execution
• Overall program management to deliver the Transformation Program

The Person

• Should possess a Degree in Management OR equivalent professional qualification from a recognized University or Institute; Having an MBA will be an added advantage
• Minimum of 8 years of work experience in a similar capacity.
• Possess strong understanding of consumer insights and market trends
• Ideal candidate should be able to strategically astute with a proven track record in the delivery of challenging business results, strategic business leadership, interacted routinely at Board level
• Visionary on future market and technology trends
• Possess inspirational leadership skills and being able to pull together a dedicated and highly motivated team
• Having an emotional commitment to winning
• Possess extremely sound leadership level experience in a blue-chip organization
• Should have a breadth and depth of general management experience with the ability to manage cross functionally – encompassing verticals of sales, marketing, customer management, technology and key business support functions