Responsible to provide inputs in the development of the UX strategy and support its implementation in order to ensure the UX (User Experience) standard across all products and services
Require to identify customer habits, technology trends and design trends that will assist in developing the UX strategy and UI (User Interface) standards
Measure the UX level of products using defined metrics and maintain a dashboard in order to identify products with UX deficiencies.
Accountable to conduct user interviews in identified user segments in order to identify common patterns
Responsible to construct detailed personas using the data gathered through user research in order to create context for the design
Need to Identify key user characteristics and behaviours from user research in order to design the user journey for products and services
Ensure to collaborate with internal/external teams to finalize the scope of the project to ensure alignment to the user experience objectives
Require to design concept creation, creating user flow, sketching, wire framing, and creating clickable prototypes in order to communicate the design with the stakeholder
Responsible to deliver a clear design specification to ensure proper communication of the UX design requirements to the development team
Ensure to perform user experience reviews of products and services using heuristic evaluation and usability check lists in order to identify usability issues
Conduct user experience testing on new products and ensure the user experience standard, prior to passing on to Pre-Launch Assurance
Require to conduct usability testing of products and services with staff proxies/external users and analyse results to identify usability issues
Entry Requirements
Should possess a BSc. Information Technology/ BSc. Computer Science or equivalent
UX certification would be an added advantage
Strong understanding of UX best practices
Excellent user research & focus group feedback
01 to 02 years’ experience in user experience design or related field such as business analysis would be added advantage