The Job

• Ensuring all aspects of the product related go to market activities are aligned with the brand strategy. 
• Manage all key marketing projects to develop activation plans for campaigns.
• Execute Go to Market activities on time in full according to the activity plan. 
• Oversee marketing and advertising activities to ensure consistency with product line strategy.
• Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
• Analysing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
• Brainstorm new and innovative growth strategies. 
• Working closely with all parts of the company to ensure commercial goals of the brand are met.
• Drive innovation in communication in order to ensure leadership status of the brand.
• Evaluate and drive the growth of Brand’s TOMA and enhance the image parameters are in line with brand plan objectives
• Ensure product superiority of the brand over category to drive market share & penetrate conversion. 
• Responsible for ironing out operational issues fast as possible to overcome delays and waste.

The Person

• Should possess a Degree OR Professional qualifications in Marketing from a recognized university or institute. 
• Minimum of 2-3 years of work experience in a similar capacity.
• Posses knowledge and exposure in Advertising, Sales and Marketing. 
• Possess excellent understanding of the full marketing mix.
• Highly creative with ability to think out of box. 
• Experience in identifying target audiences and devising campaigns, 
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management. 
• Should possess excellent communication and interpersonal skills.