Responsible to serve as a partner for digital initiatives, providing strategic guidance, demonstrating in-depth knowledge of their business, and owing the digital vision that enables execution of strategy for functional units and the business units.
Require to build and leverage deep understanding of the digital objectives and need to develop clear experience use cases around opportunities for omni-channel engagement
Ensure using insights, research, and past results create a captivating vision for what can be accomplished, measured and optimization
Responsible to analyze data, identify opportunities and recommend for transformations with the functional units and external / internal analytics
The job holder will embed best practice processes like A2C (Awareness to Consideration), O2A (Order-to Activation), B2C (Bill to Cash), T2R (Trouble to Resolve), S&D (Selling & Distribution) & enterprise.
Accountable to design and execute campaigns with functional units and measure effectiveness of campaigns.
Need to closely work and influence the business and functional units to ensure the digital adoption is driven / closely tracked and ensure reap the full potential of the digital initiatives
The job holder will also be responsible to drive Adoption of dealer App, Retailer Hub, e-customer care apps, Sales Force Automation for Enterprise, My Dialog App, e-payments, e bills, share of e-Top-up, query handling in FB and Biz Care and other digital apps in consultation with the business / functional line managers
Require to build and maintain relationships across the Group and leveraging them to successful transformation of business operation to deliver excellence
Responsible to works closely with business teams to present strategies, ideas, digital POV’s to the teams
Accountable to provide insight in in design thinking for redesign processes/system/ workflows/apps, websites end-to-end, cutting across functions to ensure prioritisation to business objective, user experience and alignment to overall Digital Transformation aspiration
Require to play a key role in enabling change agenda – specifically, working to embed new ways of working and enduring cultural change within the group