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Digital Marketing Executive
Location
HO/ KIT Building - 5th Floor
Closing Date
05/25/2022
Description
- Responsible for constructing digital marketing strategies under each channel / tool in order to achieve the set Key performance indicators for the month such as Traffic , Impressions, Reach, Conversions, CTR, App Downloads etc.
- Operating the set up and execution of digital marketing advertisement campaigns efficiently through all the digital marketing tools used under the organization
- Monitoring the performance of each digital advertisement campaigns and suggesting avenues to improve performance in a cost-effective manner
- Analysing ads performance and preparing performance report in weekly basis to be presented to the management along with long term performance improvement strategies
- Maintaining the digital marketing trends in the industry and suggesting ways to incorporate that into the mix by A/B testing
- Maintaining comprehensive reports on budget allocation / utilization for each digital marketing activity along with the ROI figures on daily basis
- Responsible for leading the digital marketing campaign calendar for the month by coordinating with in house teams ( Creative , Design , Production )
- Maintaining a close relationship with the in-house business / data intelligence team to formulate growth strategies to each paid marketing channel by creatively utilizing the data
- Establishing the execution of mobile and email marketing campaign for the organization by coordinating with in-house and 3rd party service providers
- Ensuring the SEO key word rankings of the Super APP are maintained within the top slots
Entry Requirements
- Possess a Bachelor's degree in marketing or related field or equivalent professional qualification
- Minimum of 1 year on the job experience in managing all the latest digital marketing tool
- Expertise knowledge in Facebook / Meta ads manager, google ads managers (Search, Display, Video, Shopping Apps), and any other trending ads platforms
- Excellent analytical skill