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Digital Marketing Executive
Location
HO/ KIT Building - 5th Floor
Closing Date
05/25/2022
Description
  • Responsible for constructing digital marketing strategies under each channel / tool in order to achieve the set Key performance indicators for the month such as Traffic , Impressions, Reach, Conversions, CTR, App Downloads etc.
  • Operating the set up and execution of digital marketing advertisement campaigns efficiently  through all the digital marketing tools used under the organization
  • Monitoring the performance of each digital advertisement campaigns and suggesting avenues to improve performance in a cost-effective manner
  • Analysing ads performance and preparing performance report in weekly basis to be presented to the management along with long term performance improvement strategies
  • Maintaining the digital marketing trends in the industry and suggesting ways to incorporate that into the mix by A/B testing
  • Maintaining comprehensive reports on budget allocation / utilization for each digital marketing activity along with the ROI figures on daily basis
  • Responsible for leading the digital marketing campaign calendar for the month by coordinating with in house teams ( Creative , Design , Production )
  • Maintaining a close relationship with the in-house business / data intelligence team to formulate growth strategies to each paid marketing channel by creatively utilizing the data
  • Establishing the execution of  mobile and email marketing campaign for the organization by coordinating with in-house and 3rd party service providers
  • Ensuring the SEO key word rankings of the Super APP are maintained within the top slots
Entry Requirements
  • Possess a Bachelor's degree in marketing or related field or equivalent professional qualification
  • Minimum of 1 year on the job experience in managing all the latest digital marketing tool
  • Expertise knowledge  in Facebook / Meta ads manager, google ads managers (Search, Display, Video, Shopping Apps), and any other trending ads platforms
  • Excellent analytical skill