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Campaign Manager - Customer Value Management - Group Marketing
Corporate H/O- 10th floor
Closing Date

You will be responsible for driving desired results and business objectives in terms of revenue, reach, conversion rate as well as tactical support to formulate, implement, track and optimize campaigns and programs within Customer Value Management (CVM).

The Job

  • Undertake customer analytics driven campaign using analytics tools and automated platforms
  • Identify customer/ market insights and designed offers for identified segments in order to uplift revenue and ensure customer retention
  • Contribute in building a robust consumer insight through advanced analytics and closely working with AI&ML teams
  • Hypothesis testing and test campaign analysis to provide recommendations on continuous improvements
  • Collate market intelligence on competition and devising effective counter strategies and products, whilst segmenting the customers to identify new business opportunities
  • Develop Weekly/Monthly/Quarterly CVM marketing plan by including ROI analysis, ensure efficient planning, timely and error free execution for assigned BU
  • Manage campaign creation within integrated and automated campaign management platforms
  • Manage the marketing communication mix and transformation towards new emerging digital channels (App, web, Chatbots, Social Media) in order to drive personalization and higher conversion
  • Drive the development of new strategies to enhance the business transformation initiatives for the organization and CLM function
  • Work with internal teams including Analytics, Business Intelligence, and Marketing to define campaign requirements including testing and analytical protocols to ensure reliable results in upsell / x-sell of products/service
  • Implement proactive ringfence strategy by conducting the right segmentation and the right communication to enhance the value of the existing customers
  • Establish and manage robust interfaces to campaign managers and other teams in order to ensure effective execution and monitoring of campaigns
  • Identify Innovative mechanisms /programs to improve one to one marketing campaigns in line with global benchmarks
  • Perform special duties when needs arise as discussed and agreed with   supervisors / management and ensure efficient and timely delivery
Entry Requirements

The Person

  • Minimum 2-3 Years’ Experience in a similar capacity, with exposure to customer lifecycle management
  • BSc Degree in Marketing or Business Management/Statistics
  • Experience in advanced analytics, advanced excel with SQL/Tableau/ Power BI
  • Knowledge in Product management
  • Excellent analytical skills and knack for data analysis
  • Digital channel management
  • Strong prioritization, organisation and project management skills
  • Strong written and verbal communication Skills
  • innovative thinking and creative problem solving
  • Knowledge of business market concepts and principles