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Lead Campaign Manager
Location
Corporate H/O - 13th floor
Closing Date
09/30/2023
Description
- Responsible for developing monthly Customer Value Management (CVM) one on one marketing plan by including ROI analysis and ensure efficient planning.
- Required to create integrated marketing campaigns based on market segments to for upsell , cross sell and retention .
- Need to Work with internal teams including Growth hackers, Analytics, Business Units , and Marketing to define campaign requirements including testing and analytical protocols to ensure reliable results.
- Responsible for conducting a market trend analysis and identifying the opportunities and uses strategies to retain customers.
- Required to identify customer insights to drive Prospects via own base monetization Customer Segmentation.
- Responsible in undertaking customer analytics driven campaign using analytics tools and automated platforms.
- Responsible for upsell, cross sell & churn management of assigned product portfolio by providing customer centric offers and campaigns via multiple mediums including novel digital channels .
- Responsible for leading the digitization and automation path and ensure new technologies are introduced to improve performance.
Entry Requirements
- Should hold a bachelor’s degree in marketing / Statistics / IT/CIMA / Management/CIM/SLIM/BCS.
- Should have experience in advanced analytics and in using advanced excel with SQL/TableauPython.
- Possess knowledge on Product management.
- Should have excellent analytical skills and knack for data analysis, strong prioritization, organization, and project management skills.
- Should be an innovative thinker.
- Minimum 5+ years of working experiences in similar capacity with experience in using advanced analytics , product management, digital channel management or digital applications required.