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Brand Manager - Fintech (eZ Cash and Genie Business)
Location
Dharmapala Mw - Ground Floor
Closing Date
11/05/2023
Description
- Responsible for developing and implementing a go-to-market plan, working with Business, Sales, and Agencies to execute on all platforms.
- Required to establish channels of communication to ensure partners and customers have access to marketing tools, and to develop customized solutions for partners.
- Responsible for designing and overseeing all aspects of digital marketing activities including marketing database, email, and display advertising campaigns.
- Need to develop the marketing plans for the Mobile Financial Services products in line with Divisional objectives.
- Required to identify the latest trends and technologies affecting FinTech industry.
- Responsible to ensure effective campaigns are driven to support BU to increase active use of products.
- Responsible for assisting to prepare corporate proposals and customer presentations to update user requirement.
- Required to coordinate with our content manager on the scope and direction of content creation.
- Ensure to evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Required to carry out research for different brands to identify the pulse of the customers and market and inform senior management.
- Accountable for creating and generating appropriate reports for senior management decision making.
- Ensure processing of all marketing related expenses in a timely manner.
- Required to maintain effective internal communications to ensure that all relevant divisional functions are kept informed of marketing objectives.
Entry Requirements
- Should hold CIM / equivalent professional or diploma/degree in management.
- Should have Knowledge on relevant product and industry knowledge.
- Should have excellent communication Skills in English & a good level of communication skill in Sinhala along with excellent business writing and reporting skills.
- Minimum 4 to 6 years work experience in Corporate Sectors.
- Should possess experience in all aspects of developing and managing marketing strategies and, experience in practicing, presenting, and interpreting both quantitative & qualitative business models.