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Associate Lead - Business Growth
Location
Corporate H/O - 13th floor
Closing Date
05/30/2025
Description
- Strategy Development: Develop and implement growth marketing and CVM strategies focused on upsell, cross-sell, retention, and win-back initiatives for the assigned business area.
- Campaign Management: Plan and execute multi-channel marketing campaigns using campaign management platforms. Leverage digital channels, app-based notifications, social media, email, SMS, and telesales.
- Data-Driven Insights: Utilize analytics and business intelligence to analyze consumer behavior and design campaigns/offers that drive customer upsell and retention.
- Innovative Growth Hacking: Implement innovative growth hacking and communication strategies to expand different customer segments.
- Testing and Optimization: Conduct A/B testing, hypothesis testing, and multivariate testing to identify the most effective offers and campaigns, maximizing customer value.
- Revenue Growth: Drive incremental revenue targets by leveraging multiple growth levers and strategies.
- Performance Monitoring: Monitor and report on campaign performance and incremental results regularly to management.
- AI & ML Integration: Effectively use AI and ML-based models and platforms to enhance campaign effectiveness and efficiency.
- Continuous Learning: Stay updated with the latest growth hacking techniques and tools, sharing best practices with the team.
- Reporting and Communication: Prepare detailed reports and presentations to communicate growth progress and insights to internal and external stakeholders.
Entry Requirements
- BSc Degree in Marketing or Business Management/Statistics
- Minimum 2-3 Years’ Experience in a similar capacity
- Experience in customer lifecycle management
- Knowledge of business market concepts and principles
- Experience in advanced analytics Experience in using advanced excel with SQL/Tableau/ Power BI
- Knowledge on Product management
- Excellent analytical skills and knack for data analysis
- Digital channel management
- Strong prioritization, organisation and project management skills
- Strong written and verbal communication Skills
- Innovative thinking and creative problem solving