Job Purpose: 

The Senior Product Manager - E Sales is responsible for driving the business management and commercial success of the product, with a strong focus on achieving gross additions & profitability targets. This role requires strategic thinking to develop innovative products, execute effective go-to-market (GTM) strategies, and manage the product lifecycle, including the retirement of underperforming offerings.

The Job:

• Create a product strategy that increases direct sales to customers via digital channels of the company
• Work with internal stakeholders to ensure the product roadmap is built to hit our long-term adoption and expansion goals.
• Spot gaps in the local digital market and move quickly to position our platform as the leading choice for online sales in the country.
• Analyze how customers move through our sales channels and continuously enhance customer’s purchase journeys which features that turn more browsers into buyers.
• Work with Marketing team to promote products offerings to the right segment to enhance conversions.
•  Operations to make the process from "first click" to "money in the bank" as fast and automated as possible.
• Act as the main business lead for our all-tier partners, ensuring our systems work together perfectly to keep serving the customers smoothly
• Continuously look out for new sales channels through business partnerships.
• Monitor and report on product performance and market relevance.

The Person:

• BSc/BA in Marketing, Management  or related field; MBA or other relevant graduate degree is a plus.
• 4+ years of experience in product management or related roles
• Proven experience as a Product Manager or similar role.
• Experience in product lifecycle management & track record in driving acquisition.
• Familiarity with Agile framework.
• Organizational and leadership abilities.
• Excellent communication skills.
• Problem-solving aptitude.
• Creative thinking skills.