Job Purpose:

The Campaign Manager will strategically develop and execute campaigns to drive digital adoption of Dialog's platforms and key user journeys. These campaigns will focus on e-sales, e-reloads, e-bill payments, self-care usage, and chatbot usage. The role involves crafting sound campaign strategies, identifying platform needs, and addressing gaps in awareness, engagement, education, and conversion.

The Job:

• Craft campaign strategies based on organizational goals, identifying gaps between current and desired outcomes.
• Clearly classify campaign objectives across Awareness, Education, Engagement, and Conversion, and design effective hooks and converters to drive adoption.
• Lead campaign performance and planning through creative strategies, seamless coordination between multiple teams, and efficient reporting and tracking related to digital adoptions.
• Analyze data, consumer behavior, and marketing factors to prepare creative campaigns targeting the correct audiences through cost-effective channels.
• Understand consumer behavior and generate strategies to capitalize on opportunities, initiating projects to stay abreast of e-commerce trends.
• Coordinate with internal stakeholders, including Commercial, Marketing, Traffic Ops, and other departments for campaign planning, creation, and optimization.
• Drive adoption using external platforms that act as strong touchpoints for Dialog customers, augmenting the digitization journey.
• Analyze existing mechanics to achieve commercial objectives and performance insights.
• Understand internal team workflows and prepare SOPs to improve efficiency in marketing planning.
• Coordinate with the business intelligence team to generate reports showcasing potential trends and patterns based on past consumer behavior for informed campaign planning.
• Understand the e-commerce landscape, product categories, and price points to generate weekly revenue-driving campaigns.
• Negotiate bank promotions and voucher promotions to support product movements.
• Conduct regular quality checks to ensure campaign materials are accurate and up-to-date.
• Prepare e-commerce cart rules and voucher codes, connecting with relevant teams and finance to determine the financial impact of promotions.
• Ensure necessary budget allocation to each channel to drive traffic targets with the correct return on investment.
• Monitor daily channel budgets, analyze spend patterns, and take corrective actions.
• Allocate budgets across awareness, education, engagement, and conversion goals to drive sustainable performance and long-term behavioral change.
• Conduct transparent postmortems to assess campaign effectiveness and share key learnings with collaborating teams.
• Prepare daily campaign performance reports to monitor revenue generated from e-commerce channels, categories, and products.
• Report the performance of individual products and their profitability impact to support overall business profit contribution.
• Identify effective campaigns, artworks, banners, and real estate within the app, tracking and reporting daily performance in terms of traffic (DAU, MAU, Stickiness) within the assigned platform asset.

The Person:

• Bachelor's degree in Marketing, Business Management, or a related field.
• Proficiency in MS Office, BI Data Studio, Meta Google advert tools.
• Minimum of 3 years of professional experience in marketing or business management in a reputed organization.
• Strong strategic thinking and campaign planning skills.
• Excellent data analysis and consumer behavior understanding.
• Effective coordination and communication skills.
• Proficiency in budget management and financial impact analysis.
• Ability to drive sustainable growth and long-term behavioral change.
• Strong reporting and performance tracking abilities.