Job Purpose

Drive revenue, reach, and conversion rate objectives, supporting campaign formulation, implementation, tracking, and optimization within Customer Value Management (CVM). Build consumer insights through advanced analytics, collaborate with AI&ML teams, segment customers to identify business opportunities, and execute targeted marketing campaigns for cross-selling and up-selling products and services.

The Job

• Develop weekly, monthly, and quarterly CVM marketing plans, including ROI analysis, ensuring efficient planning and timely execution for assigned business units.
• Manage campaign creation within integrated and automated platforms.
• Monitor monthly budget vs. actual plans to calculate total campaign costs.
• Identify changes in customer behavior and competition offers, creating products to counter negative impacts.
• Manage marketing communication mix and transition to emerging digital channels (App, web, Chatbots, Social Media) for personalization and higher conversion.
• Plan and achieve revenue targets for assigned business units as per set targets.
• Collaborate with internal teams (Analytics, Business Intelligence, Marketing) to define campaign requirements, ensuring reliable upsell/cross-sell results.
• Enhance revenue through upsell and cross-sell strategies.
• Undertake customer analytics-driven campaigns using analytics tools and automated platforms.
• Identify customer/market insights and design offers for segments to uplift revenue and ensure retention.
• Link customer behavioral insights with advanced analytics, including AI & ML transformation.
• Conduct hypothesis testing and test campaign analysis, providing recommendations for continuous improvements.
• Develop timely reports on campaign performance for senior management.
• Design a single view dashboard to consolidate key KPIs for CVM performance tracking.
• Segment customers to identify new business opportunities.

The Person:

• BSc Degree in Marketing or Business Management/Statistics
• Minimum 2-3 Years’ Experience in a similar capacity
• Experience in customer lifecycle management
• Knowledge of business market concepts and principles
• Experience in advanced analytics Experience in using advanced excel with SQL / Tableau/ Power BI
• Knowledge on Product management
• Excellent analytical skills and knack for data analysis
• Digital channel management
• Strong prioritization, organisation and project management skills
• Strong written and verbal communication Skills
• Innovative thinking and creative problem solving.
• Expertise in Adobe, Canva and similar AI tools could add as value